What started out as a a simple ask for a tote bag design, quickly snowballed (pun intended) into a full blown holiday campaign. The idea was to transform the traditional fruit sticker into trendy NYC pop-culture icons. I created the Small Business Saturday tote first, then was asked to execute window displays and merchandise.

The visual team at Lockwood then transformed their stores into a “Backyard Bodega". Keeping in line with theme- I created a bodega inspired Gift Guide Flyer, and some old-school crewneck sweatshirts for the ultimate nod to NYC Bodegas.