Concept for AMC’s rebroadcast of Madmen. Presumable most of the audience was tuning in for the second or third time to watch the complete series, so fans were already aware of the characters antics.

This campaign poked fun at the outrageous level of alcohol consumption. It was featured alongside luxury liquor spreads, and even included an interactive cock-tail recipe kit based on the characters.

Strategically placed magazine ad

Banner ad simulating the notion of being intoxicated.

Instagram ad featuring recipes based on characters from the show where everyone loves to drink.

Custom Illustration for Don’s Manhattan

Custom Illustration for Peggy’s Alexander

Custom Illustration for Roger’s Gibson

Custom Illustration for Joan’s Fizz

Custom Illustration for Betty’s Gimlet

Custom Illustration for Sally’s Temple