In this interactive experience, patrons are forced to face the horrors of euthanasia. Decals are placed in public settings that the people cannot ignore, turning the needle on the turnstile away from the animal actively engages the audience in ‘saving’ a pet .

Graphis Gold Winner

Transforming public perception of fish as living beings poses a significant challenge, as many people overlook them. PETA can strategically reshape people's perspectives by leveraging the familiarity and affection associated with a certain beloved fish. By presenting this iconic fish in a compromising situation, PETA effectively engages the public. This helps foster a deeper appreciation for the value of all fish as sentient creatures deserving of compassion and ethical treatment.

Save the fish

The PETA horse "floaty" pen highlights the harsh reality of horse racing. When the pen is held downward, it symbolically illustrates the horse moving towards its unfortunate fate.

ONE Show Winner

Graphic Winner

The PETA horse "floaty" pen highlights the harsh reality of horse racing. When the pen is held downward, it symbolically illustrates the horse moving towards its unfortunate fate.

ONE Show Winner

Graphic Winner